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Save time with email automation: Simply automate workflows

Simple, flexible and reliable: With rapidmail as your email automation tool, you willl always reach your contacts at exactly the right moment. Send automated email sequences for everything from welcome emails and appointment reminders to course lessons and reactivation campaigns – all with minimal time investment and maximum impact.

Try it for free now
What our customers say about us
5 stars
Jack
on OMR Reviews

The best newsletter software

With automated workflows, we can send targeted messages to our subscribers at just the right time. This not only saves us valuable time, but also increases customer retention.

4,5 stars
Max
on OMR Reviews

A must for modern communication

Thanks to rapidmail, I can create automatic email sequences. Whether it’s follow-ups or birthday greetings – these features save me loads of time and make communication with my subscribers feel more personal.

4 stars
Markus
on OMR Reviews

Easy to use software

rapidmail allows for targeted customer communication. With automated workflows, emails are sent automatically – a very useful feature, especially in e-commerce.

Send automated emails and boost your revenue

Create automation workflows with just a few clicks

No prior knowledge required: Build your automations from any number of emails and decide whether they should be triggered by a sign-up, recipient activity, or a specific date.

Create simple or
multi-stage campaigns

Set delays and send
conditions flexibly

Design emails easily
via drag and drop

Duplicate and customise workflows easily

5 stars
Andreas
on OMR Reviews

A beginner-friendly software

Sending is automatic and fast. I honestly don’t know what I’d do without this software – it simplifies everything by 1000%!

Get started straight away with handy workflow templates

Send automated welcome emails, birthday greetings, reminders, email series, reactivation campaigns or your latest newsletter to new contacts: Our workflow templates for the most common use cases get you up and running in no time.

Adapt workflow
templates flexibly

Set up once,
send continuously

Over 250
email design templates

Match email designs to your brand with one click

5 stars
Benjamin
on OMR Reviews

Great range of features

The entire process is well thought-out, the pre-set templates look great, and everything is GDPR-compliant.

Target specific groups effectively

Send automated emails only to selected contacts or segments (e.g. with the keyword "men's fashion" or place of residence "London") to deliver highly personalised content.

Keyword management
for contacts ("tagging")

Interest query
on registration

Create if/then logic
to workflows

5 stars
Toby
on OMR Reviews

Super clear and easy to use

The visual editor makes almost any content possible. The contact management and segmentation are also easy to set up.

Everything under control: Test automations free of charge before going live

Send all or individual emails from your workflow to your own inbox for free before activation, so you can double-check everything.

Clear visual
workflow display

Activate, pause, or stop automations at any time

5 stars
Jasmin
on OMR Reviews

Very easy to understand, even for beginners

It's simple to set up and everything runs in compliance with data protection laws. The “send test email” option gives you plenty of control, so nothing can really go wrong.

Evaluate and optimise automation performance

Track how well your automated emails are performing using built-in statistics, sending history and recipient activity insights. Use these key figures to optimise your automations and make them even more successful.

Overall stats
per automation sequence

Metrics
for individual emails

Track recipient activity

5 stars
Arnd
on OMR Reviews

Very convenient software

Easy to use, even for non-professionals or non-programmers. Great templates and excellent analytics that enable meaningful evaluations.

Try it for free now

Frequently asked questions

Email automation refers to the automated sending of marketing emails using a specialised tool. You can define various triggers for sending, such as a sign-up form submission or a specific action taken by a newsletter contact. Within an automation, you can create an entire workflow made up of automated messages sent in a specific sequence – based on recipient behaviour, actions, or defined time delays between emails.

Using automation in email marketing with a dedicated tool saves you time, increases efficiency, and strengthens customer relationships. With personalised, targeted email campaigns that are tailored to each of your contacts, you can reach your audience at exactly the right moment – with content that’s highly relevant to them.

With an email automation tool like rapidmail, you can automate your marketing emails and newsletters easily and with minimal effort. Simply define in advance which contacts should receive which emails and when. The automation software takes care of the rest – from sending to performance tracking. Our help article walks you through step by step how to set up automations in rapidmail.

With rapidmail, you can choose the price package that best suits your needs: For example, you can activate one automation route in the ‘Pay as you go’ package and one in the monthly ‘Starter’ package. Our monthly ‘Expert’ rate includes five automations. If you would like to create more automation workflows, you can also switch to ‘Team’ package at any time. You can find all details about our plans and their features on our pricing page.

If your email automation is well structured and the content is personalised, your contacts will not notice any difference between automated and manually sent messages. In fact, because your content is better tailored to their current stage in the customer lifecycle, your contacts will feel they are getting highly relevant, personalised communication – not mass emails.

Many businesses use automated welcome emails for new subscribers, annual birthday messages with greetings or discount codes for loyal customers, and reactivation emails for inactive contacts. Other popular workflows include appointment reminders and email series like multi-part email courses. These automations help build strong relationships with your audience while saving you time.

GDPR-compliant / Servers located in Europe / External data protection officer