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Measure, understand and optimise your newsletter performance

With automatic newsletter reporting, rapidmail lets you monitor all essential email marketing KPIs – such as open rate, click rate and bounce rate – so you can continuously improve your campaigns. Track the success of your mailings live from the moment they are sent.

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What our customers say about us
5 stars
Jürgen
on OMR Reviews

Simple, straightforward and cost-effective

The advantage is clearly the statistical analysis of the recipient lists.

4,5 stars
Dorina
on OMR Reviews

Simple system with high-quality output.

The available insights into mailings provide valuable knowledge that positively impacts future campaigns.

4,5 stars
Tim
on OMR Reviews

Powerful tool for quick and professional newsletter sending

The built-in statistics tool allows me to offer my clients an even broader service package.

Newsletter reporting with key KPIs

Track recipient activity in your newsletter

Display newsletter KPIs such as openings, clicks and unsubscribes for your newsletter in real time and over time to identify which topics work best and when.

rapidmail newsletter clickmap example

Analyse recipient behaviour with the click map

Find out what resonates most with your contacts: The click map shows you exactly how often each link in the newsletter was clicked on.

Track newsletter performance with Google Analytics

To analyse your newsletter performance in Google Analytics, you can add UTM parameters to all newsletter links. This lets you see, for example, how many conversions your newsletter generated.

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Frequently asked questions

KPIs (Key Performance Indicators) are key figures that measure the success of certain marketing measures and help to recognise potential for improvement. They also play an important role in newsletter marketing and should be continuously analysed.

To analyse your newsletter, you will need professional newsletter software that provides clear, easy-to-understand statistics to help you evaluate and optimise performance. rapidmail supports your analysis with tools like recipient activity timelines, detailed click maps, and data breakdowns by device and location. You can also monitor key KPIs – open rate, click rate and bounce rate – in real time immediately after sending.

A click map displays a screenshot of your newsletter showing which links and buttons were clicked and how often. This quickly helps you identify which visual or textual elements captured your readers’ attention.

A newsletter performance report should always include the delivery rate, open rate, click rate, unsubscribe rate and bounce rate.You can find more information about these in our help section.

A conversion occurs when a user completes a desired action, such as signing up to a newsletter, downloading a file, creating an account or making a purchase. Conversions are among the most important indicators of marketing success.

The open rate shows how many subscribers have opened a newsletter after it has been successfully delivered. It should therefore be as high as possible. To increase your newsletter open rate, you should use a clear and recognisable sender name, encourage people to open the newsletter with an exciting subject line and tailor content to specific target groups. It is also helpful to regularly clean your mailing lists and remove inactive contacts. You can also increase the open rate of your newsletter by sending it at the right time, using the correct mobile display and maximising deliverability.

The click rate is an important indicator for the success of your newsletter. It shows what percentage of recipients clicked on at least one link or call-to-action button. To ensure that your newsletters get more clicks, you should pay attention to the right sending times, avoid irrelevant newsletter content, regularly sort out your recipient lists, make your newsletter visually appealing and skilfully place interesting call-to-actions and links. Check your newsletter stats and use insights from the click map to identify optimisation opportunities.

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